Testimonials
A FAMILY LABEL, SINCE 2012.
A mother’s style. A daughter’s promise.
Selina grew up watching her mum, Grace, get ready with so much care. Then, slowly, she watched the stores stop making clothes for women like her. Grace would come home from shopping with nothing in her bags. “I don’t want to look younger,” she’d say. “I just want to feel like myself again.”
So in 2012, they started a label together in Sydney and put both their names on it. Grace still tries on every piece before it goes in the store. If it doesn’t make her feel beautiful, it doesn’t make the cut.
Because every woman deserves to feel like herself, at every age.
Dress like yourself.